Strategy, communications, and GTM execution, with the cross-functional follow-through that keeps good plans from falling apart between teams.
I connect product, brand, and go-to-market, turning business priorities into product narratives, integrated plans, and the operating rhythms that keep teams moving together. I bring Chief of Staff experience, agency and vendor leadership, and AI integration into my work, including close attention to how AI search surfaces and describes content.
GTM strategy and product marketing to cross-functional execution and marketing ops, the connective tissue between strategy and what ships.
See capabilities →200% product adoption. $10M+ co-marketing. 30% faster decisions. Real numbers from real programs.
See the work →Built into daily work: brief generation, research synthesis, stakeholder comms, and tracking how AI search describes my profile. Not a side experiment. This site was built with it.
See how I use it →Positioning, launch planning, and go-to-market execution for new products and features, from building the narrative to the enablement that gets Sales, Retail, and Partners selling it. Delivered 200% YoY adoption growth on a major product launch.
I translate product direction and business goals into integrated GTM plans with clear ownership, timelines, and success criteria.
Agency and vendor oversight, dotted-line coordination, and the cross-functional influence needed to move programs through organizations without always having direct authority.
Intake and prioritization processes, campaign calendars, cross-functional alignment, performance reporting, and the governance frameworks that keep programs running without constant intervention.
Digital experience planning, content prioritization, editorial planning, and audience-first digital programs built around business moments, refined with analytics, SEO, and AI search visibility signals.
Executive messaging, leadership presentations, organizational updates, and change communications that turn complex priorities into clear direction.
B2B co-marketing, merchandising, and OEM partnership playbooks spanning auto (Ford, GM, Porsche), connected health, and national retail, built to fit the vertical, not a one-size-fits-all template.
AI in daily use for brief generation, performance synthesis, and documentation, not just personal productivity.
Multiple concurrent workstreams. Competing priorities. No consistent way to make tradeoffs. As Chief of Staff to the CMO, I built the governance frameworks, intake prioritization, and reporting cadence that gave a large, matrixed marketing team a shared way to decide. I also owned the communications infrastructure: executive messaging, leadership presentations, organizational updates, and change communications that translated shifting priorities into clear direction for the team.
New device categories, tight OEM roadmaps, and a launch calendar that couldn't slip. I owned end-to-end B2B GTM planning and activation across connected car and IoT partnerships with Apple, Google, Samsung, Ford, GM, and Porsche, including global partner activation tied to Mobile World Congress, and drove 50% YoY growth in connected car gross adds.
4,400+ doors, multiple retail and OEM partners, and no room for inconsistent execution. I managed $10M+ in annual co-marketing investment across Walmart, Target, Sam's Club, and Best Buy, plus Apple, Google, and Samsung, and built the playbooks that turned partner agreements into in-store execution at scale.
A team of 4, a full digital program, and an online revenue line that needed to move. I directly managed the team, led national digital marketing strategy across paid, owned, and earned, and oversaw agency relationships across all digital programs, driving a 21% increase in online revenue.
She consistently impressed with her strategic mindset, cross-functional agility, and brand stewardship. Her ability to navigate complex stakeholder relationships — from OEM partners to internal marketing and retail operations — was instrumental in driving alignment.
She is an incredibly hard worker who consistently delivers and can always be counted on. She is excellent at leading cross-functional teams and has exceptional project management skills.
Lisa was instrumental in leading multiple digital and social campaigns to drive millions of customers to our products. Her ability to organize multiple marketing campaigns and natural can-do ability makes her an incredible asset.
AI isn't a side experiment for me. It's integrated into how I plan, execute, and communicate every day. I use a range of AI tools as thinking partners and workflow accelerators, not just autocomplete tools. The goal is always the same: move faster, improve quality, and reduce unnecessary rework.
This site itself was designed and built through AI-assisted development, from layout to copy iteration.
See the full AI in Practice page →In my marketing work I have used analytics, dashboards, and post-launch learnings to improve content, SEO, navigation, messaging, and conversion across customer journeys. I now apply the same lens to answer engines: I track how AI search describes and surfaces my professional profile using Amplitude's AI Visibility tool, completed Semrush Academy's AI Search Operating System certificate, and use what I learn to keep how I write about my work clear and specific.
I use AI to accelerate market, audience, and competitive research, pressure-test assumptions, and sharpen my own point of view before it reaches a brief or a room.
I use AI to draft, iterate, and stress-test campaign briefs faster, with audience, positioning, channel, and stakeholder checks built in.
AI helps me turn raw program inputs into executive-ready narratives and optimization recommendations while preserving judgment and context.
From intake process specs to launch playbook templates, AI accelerates the documentation work that makes operating models repeatable and scalable.
I use AI to draft stakeholder communications, executive updates, and field-facing toolkits, maintaining voice and clarity across high-volume programs.
This site is also a small test bed. I treat it like a program: decide what I want a visitor to do, instrument it, then read the signals before I change anything.
GA4 events for scroll depth (25, 50, 75 and 100%), resume views, contact clicks by page section, and clicks into the AI in Practice page.
Microsoft Clarity for session replay and Amplitude for behavioral analytics, so I can see what visitors do between landing and leaving, not just where they land.
UTM parameters on the links I share, so GA4 shows which channel and message brought a visitor in.
Do visitors reach the proof points? Which path leads to a resume view or a contact click? Where do they drop off? I look at those before I touch copy or layout.
In my marketing work I have used analytics, dashboards, and post-launch learnings to improve content, SEO, navigation, messaging, and conversion across customer journeys. I now apply the same lens to answer engines: I track how AI search describes and surfaces my professional profile, using Amplitude's AI Visibility tool, and use what I learn to keep how I write about my work clear and specific.
Currently exploring senior roles in integrated marketing, product marketing, GTM strategy, digital experience and content strategy, strategic communications, commercialization, and cross-functional program leadership. Open to full-time and fractional engagements.