That's me. And I build the system that makes it stick.
Some marketers build great strategies. Some build great campaigns. The best ones build the operating infrastructure that makes both hold together when it counts. I've spent my career at the intersection of product, revenue, and field execution — translating strategy into launch-ready plans, campaign operating models, and cross-functional alignment that actually ships. Chief of Staff experience. Direct team and agency leadership. AI-enabled workflows built in.
I translate product direction and business goals into integrated GTM plans with clear ownership, timelines, and success criteria. The gap between a great strategy deck and what actually happens in market is where I live.
Intake and prioritization processes, campaign calendars, cross-functional alignment, performance reporting, and the governance frameworks that keep programs running without constant intervention.
Content prioritization models, editorial planning, web journey strategy, and integrated digital programs built around audience needs and business moments. I translate product priorities into content and digital experiences that are clear, relevant, and built to perform.
Direct team management, agency and contractor oversight, and the cross-functional influence needed to move programs through organizations without always having direct authority. I've done both at the same time.
QBRs, executive reviews, performance narratives, all-hands content. The job isn't just building the program — it's making sure leadership has the context and clarity to act quickly and confidently.
Co-marketing investment, merchandising programs, and partner launch playbooks across national retail — Walmart, Target, Sam's Club, Best Buy — and OEM partners including Apple, Google, and Samsung. I own the work from agreement to activation, including agency coordination with partners like Publicis and CROSSMARK.
AI is already in my daily workflow — for brief generation, copy iteration, performance synthesis, and documentation. I build AI-enabled operating models for teams, not just my own work.
As Chief of Staff to the CMO, I owned program governance, intake prioritization, escalation paths, and the reporting cadence that kept a large, matrixed marketing team aligned and moving. Designed the frameworks that reduced decision cycle time by 30%.
Managed $10M+ in annual co-marketing investment across Walmart, Target, Sam's Club, and Best Buy, plus OEM partners Apple, Google, and Samsung. Built partner launch playbooks, retail activation frameworks, and performance reporting packages that turned partner agreements into in-store execution at scale.
Led audience-first content strategy and integrated digital programs across consumer and SMB segments. Built a content prioritization model based on quality, relevance, and business impact. Defined social and editorial strategy tied to key business moments, product launches, and audience insights, reaching 13M+ customers across channels.
Owned end-to-end GTM planning and activation across connected car and IoT partnerships, including Mobile World Congress logistics for 100K+ attendees. Drove 50% YoY growth in connected car gross adds through partner-led integrated campaign execution.
Managed a team of 4 across digital campaign execution, content strategy, and site experience. Led national digital marketing strategy driving a 21% increase in online revenue. Oversaw agency relationships across all digital programs and channel execution.
AI isn't a side experiment for me — it's integrated into how I plan, execute, and communicate every day. I use Claude, ChatGPT, and NotebookLM as thinking partners and workflow accelerators, not just autocomplete tools. The goal is always the same: move faster, think sharper, and scale output without scaling headcount or cutting corners.
I use AI to draft, iterate, and stress-test campaign briefs faster — with JD vocabulary audits, positioning checks, and stakeholder-ready summaries built in.
AI helps me turn raw program data into executive-ready narratives and optimization recommendations — the kind of synthesis that used to take a day now takes an hour.
From intake process specs to launch playbook templates, AI accelerates the documentation work that makes operating models repeatable and scalable.
I use AI to draft stakeholder communications, executive updates, and field-facing toolkits — maintaining voice and clarity across high-volume programs.
Currently exploring GTM Strategy & Operations, Product Marketing, Digital Strategy, and Integrated Campaign Management roles. Open to full-time and fractional engagements.